How To Use A Message Sequence To Increase Your Sales
Overall rating: (N/A)
The article "How To Use a Message Sequence to Increase Your Sales" talks about email marketing, it was released by Michael Southon.
If there's one thing I've learnt in over 3 years of
web marketing, it is this: you *must* follow up with
your visitors.The statistics are very clear about this: the 1st
contact produces 2% of sales, the 5th to12th contacts
produce 80% of sales.I knew about that for years but didn't act on it.
Then, about 8 months ago I wrote a 5 Day Email Course
about my eBook (Ezine Writer) and offered it to my
visitors.The response was amazing - my sales almost doubled.This is how it works:When visitors leave the index page of my website, a
popup appears inviting them to join my newsletter.When they join, they also receive a free subscription
to my 5 Day Email Course, which is delivered by
sequential autoresponder.But there's an important detail here. You don't want
the ppoup appearing when your visitors click on the
'order' link - it distracts them and you could well
miss a sale.So the popup has to be designed so that it *doesn't*
appear when the order link is clicked.You do that by including an 'exit=false' tag within
the order link.
You can get the code for that - and
for the popup - at:
http://www.Ezine-writer.Com/popup-code.HtmlThe next thing to do is set up your Message Sequence
on sequential autoresponders.There are two ways of doing it - you can use a
web-based service or you can install a script on your
server.I use a web-based service (aweber) - mainly because my
web host doesn't allow mailing scripts of any kind.Here are two of the best-known web-based services:
http://www.Aweber.Com http://www.Getresponse.ComIf you want to avoid monthly fees, there are sites
that offer free sequential autoresponders (but they
will insert their own ads in your autoresponse):http://www.Freeautobot.Com/
http://www.Informationbyemail.Com/
http://www.Autorespond-it.Com/
http://www.Sendfree.Com/ The advnatage of a web-based service is that
everything is done for you.
The downside is monthly
fees and a limited number of follow-ups (you can get
more, but you have to pay for them).The second method is to install a scirpt on your
server. Here are scripts that give you unlimited
autoresponders:http://www.Smithfam.Com/follow-up.Html
http://www.Ursoftware.Com/autoresponder/
http://www.Constructorbooks.Com/easysponder/The advantages of a script?
You have no monthly fees
(just a one-time payment for the script) and you get
unlimited follow-ups.So, those are the tools you need to deliver your
Message Sequence.Writing your Message Sequence is qiute an art and you
may need help.
Here is an excellent short
tutorial:
http://autorespondertools.Com/autoresponder_follow-up_series.HtmThat's it!
All the info you need to double your
conversion rate.------------------------------------------------------------
Michael Southon has been writing for the Intrenet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful onlnie business. Click
here to learn more: http://ezine-writer.Com/
------------------------------------------------------------
|
Write a comment about the article
How To Use a Message Sequence to Increase Your Sales
|
